{"id":1085,"date":"2023-11-28T19:05:26","date_gmt":"2023-11-28T19:05:26","guid":{"rendered":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1085"},"modified":"2025-08-24T21:05:25","modified_gmt":"2025-08-24T21:05:25","slug":"time-warner-cable-drtv-jason-wennet","status":"publish","type":"page","link":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1085","title":{"rendered":"Time Warner Cable DRTV | Jason Wennet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1085\" class=\"elementor elementor-1085\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf1a89 e-con-full e-flex e-con e-parent\" data-id=\"fdf1a89\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3315399 e-flex e-con-boxed e-con e-child\" data-id=\"3315399\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782cfa3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"782cfa3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time Warner Cable\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cd0dc elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"a8cd0dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Art Direction<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60689f56 e-flex e-con-boxed e-con e-child\" data-id=\"60689f56\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71df065 e-con-full e-flex e-con e-child\" data-id=\"71df065\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59365192 elementor-widget elementor-widget-heading\" data-id=\"59365192\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brief<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54be84 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b54be84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create quarterly campaigns to promote Time Warner Cable\u2019s product assortment and bundled services as better quality and value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-762188e e-con-full e-flex e-con e-child\" data-id=\"762188e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52812e0c elementor-widget elementor-widget-heading\" data-id=\"52812e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a62d9c elementor-widget elementor-widget-text-editor\" data-id=\"62a62d9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We introduced concept-driven, consumer-focused advertising into the direct-response TV space\u2014bringing brand storytelling into a traditionally transactional category.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca9922 e-flex e-con-boxed e-con e-parent\" data-id=\"0ca9922\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d0784b e-flex e-con-boxed e-con e-child\" data-id=\"8d0784b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd69939 e-con-full e-flex e-con e-child\" data-id=\"cd69939\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c885bdc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c885bdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selected spots from various quarterly acquisition campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f508bb e-con-full e-flex e-con e-child\" data-id=\"0f508bb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-731c8d3 e-con-full e-grid e-con e-child\" data-id=\"731c8d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed55706 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"ed55706\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BopRBxk0Jl0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6f835 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"9f6f835\" data-element_type=\"widget\" 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class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6f244 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5f6f244\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/oN5yyos7dt0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ff440 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"48ff440\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/uyYosS4-560&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d5540 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"89d5540\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/R8DpnnOmvaM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b46e2f elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"0b46e2f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dJUFqYxjnac&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504d460 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"504d460\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/X-F5npZ-zXw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c95600 e-flex e-con-boxed e-con e-child\" data-id=\"7c95600\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fed1e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"86fed1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1606\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the Work page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Time Warner Cable\u200b Art Direction The brief Create quarterly campaigns to promote Time Warner Cable\u2019s product assortment and bundled services as better quality and value. The Approach We introduced concept-driven, consumer-focused advertising into the direct-response TV space\u2014bringing brand storytelling into a traditionally transactional category. Selected spots from various quarterly acquisition campaigns https:\/\/youtu.be\/BopRBxk0Jl0https:\/\/youtu.be\/lHxBeTkR7aIhttps:\/\/youtu.be\/HY0qNP77l_khttps:\/\/youtu.be\/oN5yyos7dt0https:\/\/youtu.be\/uyYosS4-560https:\/\/youtu.be\/R8DpnnOmvaMhttps:\/\/youtu.be\/dJUFqYxjnachttps:\/\/youtu.be\/X-F5npZ-zXw Back to the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1085\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Time Warner Cable DRTV | Jason Wennet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1085","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1085"}],"version-history":[{"count":61,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/1085\/revisions"}],"predecessor-version":[{"id":3751,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/1085\/revisions\/3751"}],"wp:attachment":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}