{"id":2269,"date":"2025-05-06T16:04:23","date_gmt":"2025-05-06T16:04:23","guid":{"rendered":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2269"},"modified":"2025-08-31T14:28:18","modified_gmt":"2025-08-31T14:28:18","slug":"federal-health-employee-benefits-marketing-jason-wennet","status":"publish","type":"page","link":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2269","title":{"rendered":"Federal Health Employee Benefits Marketing | Jason Wennet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2269\" class=\"elementor elementor-2269\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224a7314 e-flex e-con-boxed e-con e-parent\" data-id=\"224a7314\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48b6fb20 e-flex e-con-boxed e-con e-child\" data-id=\"48b6fb20\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a56cef elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"71a56cef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kaiser Permanente Federal Employee Health Benefits (FEHB) <span style=\"font-weight:400\">(highlights)<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3354dfd6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3354dfd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creative Direction \/ Art Direction \/ Copywriting\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8d1831 e-flex e-con-boxed e-con e-child\" data-id=\"b8d1831\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2dd445 e-con-full e-flex e-con e-child\" data-id=\"e2dd445\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4639a43 e-con-full e-flex e-con e-child\" data-id=\"4639a43\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83974e4 elementor-widget elementor-widget-heading\" data-id=\"83974e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4494f30 elementor-widget__width-initial main-text-color elementor-widget elementor-widget-text-editor\" data-id=\"4494f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The work below represents creative high-lights and examples of high-performing work spanning my 9+ years as the creative lead for the FEHB line of business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3be19e6 e-con-full e-flex e-con e-child\" data-id=\"3be19e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b68264 elementor-widget elementor-widget-heading\" data-id=\"7b68264\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance <span style=\"font-weight:400\">(2024-2025)<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c71f9 elementor-widget elementor-widget-text-editor\" data-id=\"89c71f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Regional digital CTR: .30% or 275% higher than benchmark<\/li><li>Social video completion rate: 63% or 26% higher than benchmark<\/li><li>1.5% growth vs. forecast<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e06088 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"8e06088\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1480\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1480\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> More info <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1480\" class=\"elementor-element elementor-element-c49a171 e-con-full e-flex e-con e-child\" data-id=\"c49a171\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1480\" class=\"elementor-element elementor-element-d1871d3 e-con-full e-flex e-con e-child\" data-id=\"d1871d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c8b18 elementor-widget elementor-widget-heading\" data-id=\"d5c8b18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Summary<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc2471 elementor-widget elementor-widget-text-editor\" data-id=\"8dc2471\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kaiser Permanente of the Mid-Atlantic States (KPMAS) partnered with the Federal Employees Health Benefits (FEHB) national sales and account management teams to align creative strategy with frontline insights. Together, the teams developed multi-channel campaigns and thousands of marketing assets tailored to the unique needs of federal employees.<\/p><p>This sustained partnership, now in its ninth year, has consistently driven performance\u2014regularly exceeding industry benchmarks for engagement and response rates.<\/p><p>In many cases, creative produced for KPMAS has been adopted by other Kaiser Permanente regions, further amplifying its enterprise impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b224e7d elementor-widget elementor-widget-heading\" data-id=\"b224e7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Background<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a1311 elementor-widget elementor-widget-text-editor\" data-id=\"b7a1311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The federal government is one of the Mid-Atlantic Region\u2019s largest employers and Kaiser Permanente\u2019s largest employer group. With the federal workforce contracting, growth depends on capturing members from competitors. KP faces several challenges in this environment:<\/p><ul><li>A highly competitive market with legacy brand carriers holding the majority of market share and positive brand perception<\/li><li>A passive enrollment process which automatically enrolls employees in current plan if they do not take enrollment action during open enrollment<\/li><li>Misperception about KP\u2019s care model and access to care<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf35cb9 elementor-widget elementor-widget-heading\" data-id=\"cf35cb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target Audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec90112 elementor-widget elementor-widget-text-editor\" data-id=\"ec90112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Federal employees within the KPMAS footprint<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0a543 elementor-widget elementor-widget-heading\" data-id=\"3b0a543\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campaign Objective<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17c9a4 elementor-widget elementor-widget-text-editor\" data-id=\"f17c9a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Increase comprehension of Kaiser Permanente\u2019s care model and strengthen willingness among federal employees to switch to KP for health care coverage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59230d2 elementor-widget elementor-widget-heading\" data-id=\"59230d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategic Approach<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef85e48 elementor-widget elementor-widget-text-editor\" data-id=\"ef85e48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The strategy was designed to disrupt complacency by encouraging employees to reconsider the value of their existing health plan. Messaging was further tailored to subgroups within the FEHB workforce, aligning plan benefits to life stages and key decision drivers such as cost, expected utilization, and convenience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a497fb elementor-widget elementor-widget-heading\" data-id=\"6a497fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u200dKey Message Themes\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b37ae3 elementor-widget elementor-widget-text-editor\" data-id=\"9b37ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Rethink the value of current health care coverage.<\/li><li>Affordable plans for all life stages.<\/li><li>Convenience: seamless, technology-backed patient experience.<\/li><li>Wellness incentives to encourage and reward healthy habits.<\/li><li>Flexibility: accessible healthcare tailored to your needs.\u200d<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df6613 elementor-widget elementor-widget-heading\" data-id=\"6df6613\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0ad85 elementor-widget elementor-widget-text-editor\" data-id=\"db0ad85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Programmatic digital display with retargeting based on site visits and high-value actions.<\/li><li>Social media platforms (Facebook, Instagram).<\/li><li>Pre- and mid-roll video content.<\/li><li>Prospect email campaigns.<\/li><li>Connected TV (CTV).\u200d<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f957a elementor-widget elementor-widget-heading\" data-id=\"60f957a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance (2025)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23f64d elementor-widget elementor-widget-text-editor\" data-id=\"d23f64d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Digital disp. CTR: 1.13%<\/li><li>Social media CTR: 1.01%<\/li><li>Purchase consideration increase: 5.6%<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-650468f1 e-flex e-con-boxed e-con e-parent\" data-id=\"650468f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-400da6c8 e-con-full e-flex e-con e-child\" data-id=\"400da6c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-585dbdd7 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"585dbdd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e904402 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e904402\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Various samples of things that performed really well<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df6fd9d e-con-full e-flex e-con e-child\" data-id=\"df6fd9d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01edaec e-con-full e-flex e-con e-child\" data-id=\"01edaec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc35fe1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cc35fe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re-vitalized, region-specific pre-enrollment brochure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c278d elementor-widget elementor-widget-image\" data-id=\"28c278d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1050\" height=\"816\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Fed_Pre-enrollment_Brochure_Cover_FINAL.png\" class=\"attachment-full size-full wp-image-2320\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Fed_Pre-enrollment_Brochure_Cover_FINAL.png 1050w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Fed_Pre-enrollment_Brochure_Cover_FINAL-300x233.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Fed_Pre-enrollment_Brochure_Cover_FINAL-1024x796.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Fed_Pre-enrollment_Brochure_Cover_FINAL-768x597.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f984f1d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f984f1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cover introducing new messaging and visual direction<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc90bf elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"0fc90bf\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1650\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1650\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> More info <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1650\" class=\"elementor-element elementor-element-e2ef4a5 e-con-full e-flex e-con e-child\" data-id=\"e2ef4a5\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1650\" class=\"elementor-element elementor-element-954ad2f e-con-full e-flex e-con e-child\" data-id=\"954ad2f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e94eb7 elementor-widget elementor-widget-text-editor\" data-id=\"5e94eb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kaiser Permanente of the Mid-Atlantic States (KPMAS) partnered with the Federal Employees Health Benefits (FEHB) national sales and account management teams to align creative strategy with frontline insights. Together, the teams developed multi-channel campaigns and thousands of marketing assets tailored to the unique needs of federal employees.<\/p><p>This sustained partnership, now in its ninth year, has consistently driven performance\u2014regularly exceeding industry benchmarks for engagement and response rates.<\/p><p>In many cases, creative produced for KPMAS has been adopted by other Kaiser Permanente regions, further amplifying its enterprise impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd214b3 e-con-full e-flex e-con e-child\" data-id=\"bd214b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb75fa elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dbb75fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Out of home &amp; transit<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d69747 e-grid e-con-full e-con e-child\" data-id=\"5d69747\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff477b elementor-widget elementor-widget-image\" data-id=\"cff477b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"156\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-1024x250.jpg\" class=\"attachment-large size-large wp-image-3870\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-1024x250.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-300x73.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-768x188.jpg 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-1536x375.jpg 1536w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A-1568x383.jpg 1568w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_A.jpg 1620w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9917cb6 elementor-widget elementor-widget-image\" data-id=\"9917cb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1620\" height=\"396\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B.jpg\" class=\"attachment-full size-full wp-image-3871\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B.jpg 1620w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B-300x73.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B-1024x250.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B-768x188.jpg 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B-1536x375.jpg 1536w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/FED_OOH_Rail-Headliners_11in-x-45in_ATC_B-1568x383.jpg 1568w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf5d5c elementor-widget elementor-widget-image\" data-id=\"0cf5d5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"160\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-6medical-1024x256.jpg\" class=\"attachment-large size-large wp-image-3876\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-6medical-1024x256.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-6medical-300x75.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-6medical-768x192.jpg 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-6medical.jpg 1200w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe7591 elementor-widget elementor-widget-image\" data-id=\"7fe7591\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-7convenience.jpg\" class=\"attachment-full size-full wp-image-3877\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-7convenience.jpg 1200w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-7convenience-300x75.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-7convenience-1024x256.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/OE-2021-Fed-Static-Ads-1200x300-7convenience-768x192.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-977e426 e-con-full e-flex e-con e-child\" data-id=\"977e426\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f59f3f0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f59f3f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital advertising and social media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b66bca e-grid e-con-full e-con e-child\" data-id=\"1b66bca\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c44e2f9 e-con-full e-flex e-con e-child\" data-id=\"c44e2f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d4c92 elementor-widget elementor-widget-image\" data-id=\"44d4c92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-3-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3889\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-3-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-3-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f9e38 e-con-full e-flex e-con e-child\" data-id=\"80f9e38\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5c186 elementor-widget elementor-widget-image\" data-id=\"ab5c186\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-4-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3890\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-4-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-4-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b512f e-con-full e-flex e-con e-child\" data-id=\"57b512f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-962d5ed elementor-widget elementor-widget-image\" data-id=\"962d5ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-8-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3894\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-8-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-8-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af9660d e-con-full e-flex e-con e-child\" data-id=\"af9660d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f91140 elementor-widget elementor-widget-image\" data-id=\"2f91140\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-5-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3891\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-5-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-5-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1944c9d e-con-full e-flex e-con e-child\" data-id=\"1944c9d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9244 elementor-widget elementor-widget-image\" data-id=\"13c9244\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-6-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3892\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-6-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-6-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adc4285 e-con-full e-flex e-con e-child\" data-id=\"adc4285\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b83e40a elementor-widget elementor-widget-image\" data-id=\"b83e40a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-2-300x600-1.jpg\" class=\"attachment-full size-full wp-image-3888\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-2-300x600-1.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/2023ML0669-Ad-2-300x600-1-150x300.jpg 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6042264 e-grid e-con-full e-con e-child\" data-id=\"6042264\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af8bfe3 e-con-full e-flex e-con e-child\" data-id=\"af8bfe3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82d6149 elementor-widget elementor-widget-image\" data-id=\"82d6149\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"586\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-1.png\" class=\"attachment-full size-full wp-image-4055\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-1.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-1-256x300.png 256w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78886ea e-con-full e-flex e-con e-child\" data-id=\"78886ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5556b35 elementor-widget elementor-widget-image\" data-id=\"5556b35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"586\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-2.png\" class=\"attachment-full size-full wp-image-4056\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-2.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-2-256x300.png 256w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0572b85 e-con-full e-flex e-con e-child\" data-id=\"0572b85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9d341 elementor-widget elementor-widget-image\" data-id=\"5b9d341\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"586\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-3.png\" class=\"attachment-full size-full wp-image-4057\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-3.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-3-256x300.png 256w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-089b512 e-con-full e-flex e-con e-child\" data-id=\"089b512\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed924eb elementor-widget elementor-widget-image\" data-id=\"ed924eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"566\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-6.png\" class=\"attachment-full size-full wp-image-4060\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-6.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-6-265x300.png 265w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4546683 e-con-full e-flex e-con e-child\" data-id=\"4546683\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56f957 elementor-widget elementor-widget-image\" data-id=\"a56f957\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"586\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-4.png\" class=\"attachment-full size-full wp-image-4058\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-4.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-4-256x300.png 256w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209b6d8 e-con-full e-flex e-con e-child\" data-id=\"209b6d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba92f07 elementor-widget elementor-widget-image\" data-id=\"ba92f07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"586\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-5.png\" class=\"attachment-full size-full wp-image-4059\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-5.png 500w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Social-Post-5-256x300.png 256w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ba62a e-con-full e-flex e-con e-child\" data-id=\"e6ba62a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5ea09 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c5ea09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customized invites for annual Federal Forum events<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8337f elementor-widget elementor-widget-image\" data-id=\"af8337f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"230\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2019EV1351-\u2013-2019-Federal-Forum-Invitation-Envelope-HI-RES_Page_1-merged-1024x368.png\" class=\"attachment-large size-large wp-image-2321\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2019EV1351-\u2013-2019-Federal-Forum-Invitation-Envelope-HI-RES_Page_1-merged-1024x368.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2019EV1351-\u2013-2019-Federal-Forum-Invitation-Envelope-HI-RES_Page_1-merged-300x108.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2019EV1351-\u2013-2019-Federal-Forum-Invitation-Envelope-HI-RES_Page_1-merged-768x276.png 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2019EV1351-\u2013-2019-Federal-Forum-Invitation-Envelope-HI-RES_Page_1-merged.png 1262w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee786d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2ee786d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Post card invite\/hero graphic for event held at the International Spy Museum in Washington, DC<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6ad48 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0f6ad48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"309\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Forum-Banner-TRIVIA-1024x495.jpg\" class=\"attachment-large size-large wp-image-3866\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Forum-Banner-TRIVIA-1024x495.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Forum-Banner-TRIVIA-300x145.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Forum-Banner-TRIVIA-768x372.jpg 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Fed-Forum-Banner-TRIVIA.jpg 1240w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294c861 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"294c861\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hero graphic for trivia-themed event<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40ee773c e-con-full e-flex e-con e-child\" data-id=\"40ee773c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c27239 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"51c27239\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1606\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the Work page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kaiser Permanente Federal Employee Health Benefits (FEHB) (highlights) Creative Direction \/ Art Direction \/ Copywriting\u200b Overview The work below represents creative high-lights and examples of high-performing work spanning my 9+ years as the creative lead for the FEHB line of business. Performance (2024-2025) Regional digital CTR: .30% or 275% higher than benchmark Social video completion &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2269\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Federal Health Employee Benefits Marketing | Jason Wennet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2269","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2269"}],"version-history":[{"count":169,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2269\/revisions"}],"predecessor-version":[{"id":4224,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2269\/revisions\/4224"}],"wp:attachment":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}