{"id":2689,"date":"2025-08-18T19:22:20","date_gmt":"2025-08-18T19:22:20","guid":{"rendered":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2689"},"modified":"2025-08-31T19:22:53","modified_gmt":"2025-08-31T19:22:53","slug":"new-entrant-campaign","status":"publish","type":"page","link":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2689","title":{"rendered":"New Entrant Campaign | Jason Wennet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2689\" class=\"elementor elementor-2689\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dff6efd e-con-full e-flex e-con e-parent\" data-id=\"1dff6efd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b7aadd3 e-flex e-con-boxed e-con e-child\" data-id=\"b7aadd3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da237d0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"da237d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New Entrant Campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a027199 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"a027199\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creative Direction \/ Design<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a9b979 e-flex e-con-boxed e-con e-child\" data-id=\"6a9b979\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35e525c e-grid e-con-full e-con e-child\" data-id=\"35e525c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a6aaedf e-con-full e-flex e-con e-child\" data-id=\"a6aaedf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b10d6a4 elementor-widget elementor-widget-heading\" data-id=\"b10d6a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brief<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7047e8c elementor-widget elementor-widget-text-editor\" data-id=\"7047e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Educate and engage prospects (young adults, 26 and over, aging out of parent&#8217;s plans) unfamiliar with healthcare\u2014particularly those who don\u2019t believe they need it\u2014by demonstrating Kaiser Permanente\u2019s ability to meet their emotional and functional health motivators.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afc79cd e-con-full e-flex e-con e-child\" data-id=\"afc79cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2c8c4 elementor-widget elementor-widget-heading\" data-id=\"fe2c8c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcf959 elementor-widget elementor-widget-text-editor\" data-id=\"9fcf959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choosing a health care provider is one of your first truly adult decisions. Make it a good one with Kaiser Permanente. From our preventive medicine designed to keep you healthy and build good health care habits, mental wellness that is connected to your physical health providers, to convenient urgent care options when something sudden pops up.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab4fe39 e-con-full e-flex e-con e-child\" data-id=\"ab4fe39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8962fb elementor-widget elementor-widget-heading\" data-id=\"e8962fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bf1fa elementor-widget elementor-widget-text-editor\" data-id=\"92bf1fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Willingness to consider KP for coverage: <strong>+9%<\/strong><\/li><li>Ad Recall: <strong>+37%<\/strong><\/li><li>Positive Perception: <strong>+33%<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28a2c8 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"e28a2c8\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2370\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2370\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> See detailed case study <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2370\" class=\"elementor-element elementor-element-084c1c8 e-con-full e-flex e-con e-child\" data-id=\"084c1c8\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2370\" class=\"elementor-element elementor-element-bc0130a e-con-full e-flex e-con e-child\" data-id=\"bc0130a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0610f elementor-widget elementor-widget-heading\" data-id=\"ce0610f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Summary<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6664922 elementor-widget elementor-widget-text-editor\" data-id=\"6664922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kaiser Permanente of the Mid-Atlantic States (KPMAS) implemented a successful messaging strategy to attract high-value, new to the health care market prospects and promote KP as their preferred healthcare provider. The campaign resulted in a more positive perception of KP among the target audience, increased willingness to consider KP for insurance coverage, and better understanding of KP&#8217;s unique care model. This targeted approach aimed to establish lasting connections with potential entrants into the health insurance market, ensuring a sustainable revenue stream for Kaiser Permanente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8f140 elementor-widget elementor-widget-heading\" data-id=\"af8f140\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Background<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0901378 elementor-widget elementor-widget-text-editor\" data-id=\"0901378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u200dAn external consultancy review identified a growth opportunity in life-stage marketing, specifically targeting potential entrants into the health insurance market. The aim was to develop strong ties with this demographic before they establish any long-term habits or relationships elsewhere, thereby securing a sustainable revenue stream for Kaiser Permanente.<\/p><p>Our research indicated that while this audience had clear expectations from their healthcare providers, they lacked the confidence in navigating the health insurance landscape.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1439336 elementor-widget elementor-widget-heading\" data-id=\"1439336\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target Audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dca5a elementor-widget elementor-widget-text-editor\" data-id=\"c8dca5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>23\u201330-year-olds within the KPMAS footprint.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c923d elementor-widget elementor-widget-heading\" data-id=\"30c923d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campaign Objective<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14eaf7d elementor-widget elementor-widget-text-editor\" data-id=\"14eaf7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lift comprehension of the KP care model, affinity for KP, and willingness to consider KP as a option for health care coverage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818a0b4 elementor-widget elementor-widget-heading\" data-id=\"818a0b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategic Approach<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b59f73 elementor-widget elementor-widget-text-editor\" data-id=\"0b59f73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kaiser PermanenteMid-Atlantic States (KPMAS) positioned itself as a knowledgeable ally to this target group. The strategy involved educating potential customers about health care essentials, enabling them to make informed decisions, and subsequently positioning KP as the superior, convenient choice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2198c9 elementor-widget elementor-widget-heading\" data-id=\"c2198c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u200dKey Message Themes\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa0d54 elementor-widget elementor-widget-text-editor\" data-id=\"6aa0d54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>Community: Joining KP means becoming part of a care community.<\/p><\/li><li><p>Expertise: Our physicians are top-notch industry professionals.<\/p><\/li><li><p>Convenience: Seamless, technology-backed patient experience.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><\/li><li><p>Holistic Care: Equal emphasis on mental and physical wellness.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><\/li><li><p>Flexibility: Accessible healthcare tailored to your needs.<\/p><\/li><li><p>Equality: We believe healthcare is a right, not a privilege.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0104cd elementor-widget elementor-widget-heading\" data-id=\"c0104cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b31b1e elementor-widget elementor-widget-text-editor\" data-id=\"5b31b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Programmatic digital display with retargeting based on site visits and high-value actions.<br \/>Social media platforms (Facebook, Instagram, Reddit).<br \/>Pre-and mid-roll video content.<br \/>Prospect email campaigns.<br \/>CTV<br \/>Campaign website<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d757c elementor-widget elementor-widget-heading\" data-id=\"79d757c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance (2025)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14d152 elementor-widget elementor-widget-text-editor\" data-id=\"b14d152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Based on website conversion events, the campaign produced leads that amounted to $2.2MM in potential gross income for the region.<\/p><p>\u200dKPMAS regularly surveyed the prospect market for their recall of messages, and their perceptions of KP as a result of exposure. Listed below are related messages and their positive perception among those who recalled an ad from KP.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0685dcc elementor-widget elementor-widget-html\" data-id=\"0685dcc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<table style=\"width:100%; border-collapse: collapse; text-align:center; color:#54595F;\">\n  <thead>\n    <tr>\n      <th style=\"border:1px solid #54595F; padding:8px;\">KPI<\/th>\n      <th style=\"border:1px solid #54595F; padding:8px;\">May, 2023<\/th>\n      <th style=\"border:1px solid #54595F; padding:8px;\">Oct, 2023<\/th>\n      <th style=\"border:1px solid #54595F; padding:8px;\">% Change<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td style=\"border:1px solid #54595F; padding:8px;\"><strong>Ad Recall<\/strong><\/td>\n      <td>49%<\/td>\n      <td>67%<\/td>\n      <td><strong>+37%<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Willingness to consider KP for coverage<\/strong><\/td>\n      <td>53%<\/td>\n      <td>58%<\/td>\n      <td><strong>+9%<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Comprehension of KP Model of Care<\/strong><\/td>\n      <td>42%<\/td>\n      <td>64%<\/td>\n      <td><strong>+52%<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Positive Perception<\/strong><\/td>\n      <td>45%<\/td>\n      <td>60%<\/td>\n      <td><strong>+33%<\/strong><\/td>\n    <\/tr>\n    <tr>\n      <td><strong>Access to Excellent Physicians<\/strong><\/td>\n      <td>56%<\/td>\n      <td>84<\/td>\n      <td><strong>+50%<\/strong><\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eff5ee e-flex e-con-boxed e-con e-parent\" data-id=\"4eff5ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76e75a1f e-con-full e-flex e-con e-child\" data-id=\"76e75a1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a550d5 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1a550d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital advertising &amp; Social<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f34b97f e-grid e-con-full e-con e-child\" data-id=\"4f34b97f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36ddb4af e-con-full e-flex e-con e-child\" data-id=\"36ddb4af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca5df47 elementor-widget elementor-widget-image\" data-id=\"6ca5df47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Health-Care-101-2.png\" class=\"attachment-full size-full wp-image-2804\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Health-Care-101-2.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Health-Care-101-2-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c52b0c4 e-con-full e-flex e-con e-child\" data-id=\"3c52b0c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fa69c0 elementor-widget elementor-widget-image\" data-id=\"31fa69c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Generic.png\" class=\"attachment-full size-full wp-image-2803\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Generic.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Generic-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6f5093 e-con-full e-flex e-con e-child\" data-id=\"6a6f5093\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43afb093 elementor-widget elementor-widget-image\" data-id=\"43afb093\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Care-Delivery.png\" class=\"attachment-full size-full wp-image-2801\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Care-Delivery.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Care-Delivery-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c6db09f e-con-full e-flex e-con e-child\" data-id=\"1c6db09f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4f81d elementor-widget elementor-widget-image\" data-id=\"6a4f81d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Integrated-System-2.png\" class=\"attachment-full size-full wp-image-2805\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Integrated-System-2.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Integrated-System-2-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79871c01 e-con-full e-flex e-con e-child\" data-id=\"79871c01\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9db3f9 elementor-widget elementor-widget-image\" data-id=\"d9db3f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Mental-Health-2.png\" class=\"attachment-full size-full wp-image-2806\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Mental-Health-2.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Mental-Health-2-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e07946a e-con-full e-flex e-con e-child\" data-id=\"1e07946a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e17b3f elementor-widget elementor-widget-image\" data-id=\"29e17b3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Community-Impact.png\" class=\"attachment-full size-full wp-image-2802\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Community-Impact.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New_Entrant_300x600-Community-Impact-150x300.png 150w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b86f22 e-grid e-con-full e-con e-child\" data-id=\"38b86f22\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73377e8d e-con-full e-flex e-con e-child\" data-id=\"73377e8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1694bf0 elementor-widget elementor-widget-image\" data-id=\"1694bf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1400\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-7.jpg\" class=\"attachment-full size-full wp-image-2798\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-7.jpg 875w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-7-188x300.jpg 188w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-7-640x1024.jpg 640w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-7-768x1229.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f5235 e-con-full e-flex e-con e-child\" data-id=\"53f5235\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-795076ea elementor-widget elementor-widget-image\" data-id=\"795076ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1400\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-4.jpg\" class=\"attachment-full size-full wp-image-2797\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-4.jpg 875w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-4-188x300.jpg 188w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-4-640x1024.jpg 640w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-4-768x1229.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-569d2eee e-con-full e-flex e-con e-child\" data-id=\"569d2eee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506939bb elementor-widget elementor-widget-image\" data-id=\"506939bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1400\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-11.jpg\" class=\"attachment-full size-full wp-image-2800\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-11.jpg 874w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-11-187x300.jpg 187w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-11-639x1024.jpg 639w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Social-Media-11-768x1230.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b1988 e-con-full e-flex e-con e-child\" data-id=\"59b1988\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d0481 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b3d0481\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564921d e-con-full e-grid e-con e-child\" data-id=\"564921d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2bde49 e-con-full e-flex e-con e-child\" data-id=\"a2bde49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7543ca elementor-widget elementor-widget-image\" data-id=\"a7543ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1640\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-7.jpg\" class=\"attachment-full size-full wp-image-2809\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-7.jpg 600w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-7-110x300.jpg 110w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-7-375x1024.jpg 375w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-7-562x1536.jpg 562w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18886a7 e-con-full e-flex e-con e-child\" data-id=\"18886a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8934b05 elementor-widget elementor-widget-image\" data-id=\"8934b05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1625\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-4.jpg\" class=\"attachment-full size-full wp-image-2808\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-4.jpg 600w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-4-111x300.jpg 111w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-4-378x1024.jpg 378w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-4-567x1536.jpg 567w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e223363 e-con-full e-flex e-con e-child\" data-id=\"e223363\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d3352 elementor-widget elementor-widget-image\" data-id=\"05d3352\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1725\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-2.jpg\" class=\"attachment-full size-full wp-image-2807\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-2.jpg 600w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-2-104x300.jpg 104w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-2-356x1024.jpg 356w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/New-Entrant-Refresh-Email-2-534x1536.jpg 534w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d5d9e2b e-con-full e-flex e-con e-child\" data-id=\"2d5d9e2b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea9fea elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cea9fea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52be9d40 e-con-full e-flex e-con e-child\" data-id=\"52be9d40\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f63325e e-con-full e-flex e-con e-child\" data-id=\"f63325e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e406018 e-con-full e-flex e-con e-child\" data-id=\"e406018\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8fea6 elementor-widget elementor-widget-image\" data-id=\"fe8fea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"2560\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/01-New_entrant_home-scaled.png\" class=\"attachment-full size-full wp-image-2792\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/01-New_entrant_home-scaled.png 806w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/01-New_entrant_home-768x2438.png 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/01-New_entrant_home-484x1536.png 484w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/01-New_entrant_home-645x2048.png 645w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ec298e e-con-full e-flex e-con e-child\" data-id=\"0ec298e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0166c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5c0166c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Homepage<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1357341 e-con-full e-flex e-con e-child\" data-id=\"1357341\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc0cd37 e-con-full e-flex e-con e-child\" data-id=\"dc0cd37\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91dd414 elementor-widget elementor-widget-image\" data-id=\"91dd414\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"2560\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-scaled.png\" class=\"attachment-full size-full wp-image-2794\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-scaled.png 1164w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-136x300.png 136w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-466x1024.png 466w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-768x1689.png 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-698x1536.png 698w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/05-New_entrant-931x2048.png 931w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9103841 e-con-full e-flex e-con e-child\" data-id=\"9103841\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61c11a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d61c11a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mental health page<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c3bd15 e-con-full e-flex e-con e-child\" data-id=\"1c3bd15\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3172944 elementor-widget elementor-widget-image\" data-id=\"3172944\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"2560\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/04-New_entrant-scaled.png\" class=\"attachment-full size-full wp-image-2793\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/04-New_entrant-scaled.png 631w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/04-New_entrant-74x300.png 74w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/04-New_entrant-768x3114.png 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/04-New_entrant-505x2048.png 505w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c420117 e-con-full e-flex e-con e-child\" data-id=\"c420117\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0918b50 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0918b50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">LGBTQ+ specialty care page<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56c21f92 e-con-full e-flex e-con e-child\" data-id=\"56c21f92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3b60df elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2b3b60df\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New Entrant Campaign Creative Direction \/ Design The brief Educate and engage prospects (young adults, 26 and over, aging out of parent&#8217;s plans) unfamiliar with healthcare\u2014particularly those who don\u2019t believe they need it\u2014by demonstrating Kaiser Permanente\u2019s ability to meet their emotional and functional health motivators. The solution Choosing a health care provider is one of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=2689\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Entrant Campaign | Jason Wennet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2689","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2689"}],"version-history":[{"count":80,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2689\/revisions"}],"predecessor-version":[{"id":4276,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/2689\/revisions\/4276"}],"wp:attachment":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}