{"id":766,"date":"2023-11-20T00:54:45","date_gmt":"2023-11-20T00:54:45","guid":{"rendered":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=766"},"modified":"2025-08-25T21:54:01","modified_gmt":"2025-08-25T21:54:01","slug":"kp-rx-delivery-campaign","status":"publish","type":"page","link":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=766","title":{"rendered":"RX Delivery Campaign | Jason Wennet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"766\" class=\"elementor elementor-766\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3cab82 e-con-full e-flex e-con e-parent\" data-id=\"2f3cab82\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-60ce22b e-flex e-con-boxed e-con e-child\" data-id=\"60ce22b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b7b8e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c4b7b8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kaiser Permanente Mail Order Prescription Refill campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6d3b7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1f6d3b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creative Direction \/ Art Direction \/ Copywriting<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f61647c e-flex e-con-boxed e-con e-child\" data-id=\"7f61647c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58e9ccc e-grid e-con-full e-con e-child\" data-id=\"58e9ccc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-151562f6 e-con-full e-flex e-con e-child\" data-id=\"151562f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c59867 elementor-widget elementor-widget-heading\" data-id=\"76c59867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brief<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7995ccaf elementor-widget elementor-widget-text-editor\" data-id=\"7995ccaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Boost adoption of Kaiser Permanente Mid-Atlantic\u2019s mail-order prescription refill service to reduce pharmacy operational costs and improve the member experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2252380d e-con-full e-flex e-con e-child\" data-id=\"2252380d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe4a624 elementor-widget elementor-widget-heading\" data-id=\"6fe4a624\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5d5cc3 elementor-widget elementor-widget-text-editor\" data-id=\"6d5d5cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We took inspiration from the days when doctors made house calls. Enter Mr. Pill\u2014a friendly, fedora-wearing mascot. His role extended beyond delivering refills: he delivered a clear value proposition\u2014more convenience, lower cost, and no pharmacy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493e2dc1 e-con-full e-flex e-con e-child\" data-id=\"493e2dc1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d21ceff elementor-widget elementor-widget-heading\" data-id=\"5d21ceff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520f8ac7 elementor-widget elementor-widget-text-editor\" data-id=\"520f8ac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the first year, the campaign drove a <strong>16% increase in mail-order refills.<\/strong> The adoption gains delivered pharmacy operational savings while improving member convenience and satisfaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62e3d55a e-flex e-con-boxed e-con e-parent\" data-id=\"62e3d55a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62aebcd8 e-con-full e-flex e-con e-child\" data-id=\"62aebcd8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2dd4da4 e-con-full e-flex e-con e-child\" data-id=\"2dd4da4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-169d1a6 elementor-widget elementor-widget-image\" data-id=\"169d1a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"982\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Mr_Pill_Trophy.png\" class=\"attachment-full size-full wp-image-2430\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Mr_Pill_Trophy.png 700w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/Mr_Pill_Trophy-214x300.png 214w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12171464 e-con-full e-flex e-con e-child\" data-id=\"12171464\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48d8697e e-con-full e-flex e-con e-child\" data-id=\"48d8697e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2ff45 elementor-widget elementor-widget-heading\" data-id=\"cd2ff45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collateral and in-pharmacy materials<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d5a3b8 elementor-widget elementor-widget-image\" data-id=\"23d5a3b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"964\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Mail-order-Pharmacy-Page-images.png\" class=\"attachment-full size-full wp-image-2299\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Mail-order-Pharmacy-Page-images.png 1440w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Mail-order-Pharmacy-Page-images-300x201.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Mail-order-Pharmacy-Page-images-1024x686.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Mail-order-Pharmacy-Page-images-768x514.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358cd449 e-con-full e-flex e-con e-child\" data-id=\"358cd449\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f0bf3a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"13f0bf3a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1606\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the Work page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83d8b5 e-con-full e-flex e-con e-child\" data-id=\"d83d8b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5009eb17 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5009eb17\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3c5507be e-con-full e-flex e-con e-child\" data-id=\"3c5507be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c32c04 elementor-widget elementor-widget-heading\" data-id=\"54c32c04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brief<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc3160c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7dc3160c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Increase adoption of Kaiser Permanente Mid-Atlantic States&#8217;s (KPMAS) mail-order prescription refill service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352edca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"352edca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d94dee e-grid e-con-full e-con e-child\" data-id=\"2d94dee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbe490a elementor-widget elementor-widget-text-editor\" data-id=\"6bbe490a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The Approach:<\/b><\/p><p>To boost adoption of Kaiser Permanente Mid-Atlantic region\u2019s mail-order RX refill service, we took inspiration from the days when doctors made housecalls. Enter: Mr. Pill\u2014a friendly, fedora-wearing mascot. His job is more than delivering refills, he delivers a clear value proposition: more convenience, less cost, and no pharmacy lines.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8d728b elementor-widget elementor-widget-text-editor\" data-id=\"5c8d728b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The Outcome:<\/b><\/p><p class=\"p1\">Mr. Pill to life through pharmacy pull-up banners, RX bag stuffers, direct mail, and even pharmacy staff swag (t-shirts, buttons, mousepads). Adoption was gamified with a custom Mr. Pill trophy for pharmacy teams driving the most conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b96deed elementor-widget elementor-widget-text-editor\" data-id=\"2b96deed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Performance:<\/b><\/p><p>In the first year alone, the campaign drove a <strong>16% increase in mail-order refills.\u00a0<\/strong>Increasing adoption provides improved pharmacy operational cost savings, while improving member experience and cost savings.<\/p><p>Since 2017, Mr. Pill continues to be the familiar face of the program, and currently has no plans for retirement anytime soon.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kaiser Permanente Mail Order Prescription Refill campaign Creative Direction \/ Art Direction \/ Copywriting The brief Boost adoption of Kaiser Permanente Mid-Atlantic\u2019s mail-order prescription refill service to reduce pharmacy operational costs and improve the member experience. The solution We took inspiration from the days when doctors made house calls. Enter Mr. Pill\u2014a friendly, fedora-wearing mascot. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=766\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;RX Delivery Campaign | Jason Wennet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-766","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=766"}],"version-history":[{"count":107,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/766\/revisions"}],"predecessor-version":[{"id":3914,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/766\/revisions\/3914"}],"wp:attachment":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}