{"id":935,"date":"2023-11-28T01:16:04","date_gmt":"2023-11-28T01:16:04","guid":{"rendered":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=935"},"modified":"2025-08-31T19:16:49","modified_gmt":"2025-08-31T19:16:49","slug":"kp-veterans-growth-campaign-jason-wennet","status":"publish","type":"page","link":"https:\/\/wennet.wbdvlpmnt.com\/?page_id=935","title":{"rendered":"KP Veterans Growth Campaign | Jason Wennet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"935\" class=\"elementor elementor-935\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d038 e-con-full e-flex e-con e-parent\" data-id=\"1a2d038\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa9591b e-flex e-con-boxed e-con e-child\" data-id=\"fa9591b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44b88f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d44b88f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kaiser Permanente Military &amp; Veteran brand style guide and marketing campaign\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3516be3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3516be3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creative Direction \/ Art Direction \/ Copywriting<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f30f02 e-flex e-con-boxed e-con e-child\" data-id=\"48f30f02\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eb38114 e-grid e-con-full e-con e-child\" data-id=\"6eb38114\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-416d43ac e-con-full e-flex e-con e-child\" data-id=\"416d43ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d95de2 elementor-widget elementor-widget-heading\" data-id=\"67d95de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brief<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b468fdb elementor-widget elementor-widget-text-editor\" data-id=\"1b468fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create awareness for a new veteran-centric care specialty for existing Kaiser Permanente veteran members and prospects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfa236f e-con-full e-flex e-con e-child\" data-id=\"1cfa236f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1bb7d1 elementor-widget elementor-widget-heading\" data-id=\"7b1bb7d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729bee91 elementor-widget elementor-widget-text-editor\" data-id=\"729bee91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We grounded the work in authentic service experiences, language, and visuals that resonate with those who\u2019ve served. From copy tone to image choices, everything was designed to be audience-first. This effort resulted in the creation of a military and veteran audience brand style guide addendum.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61b1eb28 e-con-full e-flex e-con e-child\" data-id=\"61b1eb28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2088fc elementor-widget elementor-widget-heading\" data-id=\"4a2088fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df4db2e elementor-widget elementor-widget-text-editor\" data-id=\"5df4db2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Digital disp. CTR: <strong>1.13%<\/strong><\/li><li>Social media CTR: <strong>1.01%<\/strong><\/li><li>Purchase consideration increase: <strong>5.6%<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8406961 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"8406961\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1380\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1380\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> See detailed case study <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1380\" class=\"elementor-element elementor-element-2f1c2a8 e-con-full e-flex e-con e-child\" data-id=\"2f1c2a8\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1380\" class=\"elementor-element elementor-element-b6b03c6 e-con-full e-flex e-con e-child\" data-id=\"b6b03c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1603aa elementor-widget elementor-widget-heading\" data-id=\"a1603aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Summary<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cfae6a elementor-widget elementor-widget-text-editor\" data-id=\"8cfae6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kaiser Permanente of the Mid-Atlantic States (KPMAS) created messaging promoting a new \u00a0veteran-centric specialized care to veteran populations within existing employer groups.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4c2b4 elementor-widget elementor-widget-heading\" data-id=\"0a4c2b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Background<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c09b elementor-widget elementor-widget-text-editor\" data-id=\"b35c09b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Mid-Atlantic region has one of the highest veteran concentrations in the country. One of every eight people within the Kaiser Permanente Mid-Atlantic\u2019s (KPMAS) footprint is a veteran. The Federal government is one of the largest employers of veterans. Given the Pentagon\u2019s presence, the region is home to many private companies with large veteran workforces that support military and government programs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29942c9 elementor-widget elementor-widget-heading\" data-id=\"29942c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target Audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e9018 elementor-widget elementor-widget-text-editor\" data-id=\"44e9018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Military veterans within existing Kaiser Permanente employer groups, prospective members, and individuals\/families.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8e246 elementor-widget elementor-widget-heading\" data-id=\"9c8e246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campaign Objective<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e55b49 elementor-widget elementor-widget-text-editor\" data-id=\"6e55b49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create awareness for KP\u2019s new veteran-centric care, willingness to consider KP\u2019s coverage, and ultimately lead to switching to KP.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f073e elementor-widget elementor-widget-heading\" data-id=\"39f073e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategic Approach<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e284c elementor-widget elementor-widget-text-editor\" data-id=\"84e284c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our strategy was to convince the veterans that KP is the best choice for care because we are veterans too. We understand veterans\u2019 unique care needs due to exposures they may have experienced during active duty, and recognize the special cultural component of the veteran community and their families.<\/p><p>Our care model is similar to the care they, and their families, received during their service. To top it off, KP is demonstrating its commitment veteran care by being one of the first, and the largest, health systems to join the Veterans Administration Interoperability Pledge (VAIP). This pledge helps create the framework to securely connect KP\u2019s integrated electronic health records with the VA.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a569097 elementor-widget elementor-widget-heading\" data-id=\"a569097\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u200dKey Message Themes\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e06533 elementor-widget elementor-widget-text-editor\" data-id=\"0e06533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>KP\u2019s health care understands and respects your service<\/li><li>KP delivers personalized, compassionate care for you and your family<\/li><li>KP provides a familiar model of care<\/li><li>KP believes mental wellness is as essential as physical wellness<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac1416 elementor-widget elementor-widget-heading\" data-id=\"2ac1416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa3508 elementor-widget elementor-widget-text-editor\" data-id=\"9fa3508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u200dProgrammatic digital display with retargeting based on site visits and high-value actions.<br \/>Social media platforms (Facebook, Instagram, Reddit).<br \/>Pre-and mid-roll video content.<br \/>Prospect email campaigns.<br \/>CTV as a retargeted channel.<br \/>National microsite.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e9f15 elementor-widget elementor-widget-heading\" data-id=\"57e9f15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance (2025)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132e98a elementor-widget elementor-widget-text-editor\" data-id=\"132e98a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Digital disp. CTR: 1.13%<\/li><li>Social media CTR: 1.01%<\/li><li>Purchase consideration increase: 5.6%<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa5001 elementor-widget elementor-widget-heading\" data-id=\"baa5001\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BONUS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dd23a elementor-widget elementor-widget-text-editor\" data-id=\"77dd23a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The audience-centric work for this program resulted in the creation of a Military and Veteran enterprise brand style guide. This guide serves an addendum to the overarching brand style guide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc9c23 e-flex e-con-boxed e-con e-parent\" data-id=\"9bc9c23\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64fe8b0 e-con-full e-flex e-con e-child\" data-id=\"64fe8b0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bc587 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b6bc587\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enterprise Military &amp; Veteran Brand Style Guide<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3aaa7f e-con-full e-flex e-con e-child\" data-id=\"d3aaa7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c07dee elementor-widget elementor-widget-image\" data-id=\"6c07dee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"1062\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/VGS-Style-Guide.png\" class=\"attachment-full size-full wp-image-2242\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/VGS-Style-Guide.png 1440w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/VGS-Style-Guide-300x221.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/VGS-Style-Guide-1024x755.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/VGS-Style-Guide-768x566.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b467f4 e-con-full e-flex e-con e-child\" data-id=\"1b467f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8106622 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8106622\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trifold brochure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a32be4 e-con-full e-flex e-con e-child\" data-id=\"4a32be4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8fae2 elementor-widget elementor-widget-image\" data-id=\"8a8fae2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1172\" height=\"1052\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Brochure.png\" class=\"attachment-full size-full wp-image-2284\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Brochure.png 1172w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Brochure-300x269.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Brochure-1024x919.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Brochure-768x689.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560f2c2 e-con-full e-flex e-con e-child\" data-id=\"560f2c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f378bd9 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f378bd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital advertising &amp; social<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685a891 e-grid e-con-full e-con e-child\" data-id=\"685a891\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c421195 e-con-full e-flex e-con e-child\" data-id=\"c421195\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15acaeb elementor-widget elementor-widget-image\" data-id=\"15acaeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-1-2.jpg\" class=\"attachment-full size-full wp-image-2223\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-1-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-1-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-1-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0ea435 e-con-full e-flex e-con e-child\" data-id=\"b0ea435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8129801 elementor-widget elementor-widget-image\" data-id=\"8129801\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-2-2.jpg\" class=\"attachment-full size-full wp-image-2224\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-2-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-2-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-2-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ff3335 e-con-full e-flex e-con e-child\" data-id=\"0ff3335\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca0966 elementor-widget elementor-widget-image\" data-id=\"1ca0966\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-4-2.jpg\" class=\"attachment-full size-full wp-image-2226\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-4-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-4-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-4-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a78f896 e-con-full e-flex e-con e-child\" data-id=\"a78f896\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a711d2 elementor-widget elementor-widget-image\" data-id=\"3a711d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-3-2.jpg\" class=\"attachment-full size-full wp-image-2225\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-3-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-3-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-3-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21abe7 e-con-full e-flex e-con e-child\" data-id=\"e21abe7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389f627 elementor-widget elementor-widget-image\" data-id=\"389f627\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-7-2.jpg\" class=\"attachment-full size-full wp-image-2228\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-7-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-7-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-7-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d546d5 e-con-full e-flex e-con e-child\" data-id=\"5d546d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2dc39 elementor-widget elementor-widget-image\" data-id=\"5f2dc39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"1250\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-5-2.jpg\" class=\"attachment-full size-full wp-image-2227\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-5-2.jpg 625w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-5-2-150x300.jpg 150w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0263-\u2013-Veterans-AO-Digital-Advertising-5-2-512x1024.jpg 512w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fefe67 e-grid e-con-full e-con e-child\" data-id=\"6fefe67\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c0a9948 e-con-full e-flex e-con e-child\" data-id=\"c0a9948\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab3434 elementor-widget elementor-widget-image\" data-id=\"0ab3434\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1064\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-1-.jpg\" class=\"attachment-full size-full wp-image-2229\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-1-.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-1--200x300.jpg 200w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-1--682x1024.jpg 682w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8fb1a2 e-con-full e-flex e-con e-child\" data-id=\"d8fb1a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8642f elementor-widget elementor-widget-image\" data-id=\"aa8642f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1062\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-2.jpg\" class=\"attachment-full size-full wp-image-2230\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-2.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-2-200x300.jpg 200w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-2-684x1024.jpg 684w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-800683e e-con-full e-flex e-con e-child\" data-id=\"800683e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dacdc9e elementor-widget elementor-widget-image\" data-id=\"dacdc9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1066\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-4.jpg\" class=\"attachment-full size-full wp-image-2232\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-4.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-4-200x300.jpg 200w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-4-681x1024.jpg 681w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a41740 e-con-full e-flex e-con e-child\" data-id=\"5a41740\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55cf31a elementor-widget elementor-widget-image\" data-id=\"55cf31a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1083\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-3.jpg\" class=\"attachment-full size-full wp-image-2231\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-3.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-3-196x300.jpg 196w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-3-670x1024.jpg 670w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b720657 e-con-full e-flex e-con e-child\" data-id=\"b720657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6a25 elementor-widget elementor-widget-image\" data-id=\"cca6a25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1070\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-7.jpg\" class=\"attachment-full size-full wp-image-2234\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-7.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-7-199x300.jpg 199w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-7-679x1024.jpg 679w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e935792 e-con-full e-flex e-con e-child\" data-id=\"e935792\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bae401 elementor-widget elementor-widget-image\" data-id=\"2bae401\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1067\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-5.jpg\" class=\"attachment-full size-full wp-image-2233\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-5.jpg 709w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-5-199x300.jpg 199w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/2025ML0264-Veterans-AO-Paid-Social-5-680x1024.jpg 680w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4312e88 e-con-full e-flex e-con e-child\" data-id=\"4312e88\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a125d4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4a125d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collateral and event materials<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77849ea e-con-full e-flex e-con e-child\" data-id=\"77849ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a3b39 elementor-widget elementor-widget-image\" data-id=\"d8a3b39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1407\" height=\"766\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Collateral.png\" class=\"attachment-full size-full wp-image-2253\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Collateral.png 1407w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Collateral-300x163.png 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Collateral-1024x557.png 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/05\/Vet-Collateral-768x418.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ed53b elementor-widget elementor-widget-image\" data-id=\"b0ed53b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"1275\" src=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small.jpg\" class=\"attachment-full size-full wp-image-2381\" alt=\"\" srcset=\"https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small.jpg 1650w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small-300x232.jpg 300w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small-1024x791.jpg 1024w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small-768x593.jpg 768w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small-1536x1187.jpg 1536w, https:\/\/wennet.wbdvlpmnt.com\/wp-content\/uploads\/2025\/08\/AMSUS_poster_small-1568x1212.jpg 1568w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289c071 e-con-full e-flex e-con e-child\" data-id=\"289c071\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c00d05f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c00d05f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=1606\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the Work page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kaiser Permanente Military &amp; Veteran brand style guide and marketing campaign\u200b Creative Direction \/ Art Direction \/ Copywriting The brief Create awareness for a new veteran-centric care specialty for existing Kaiser Permanente veteran members and prospects. The solution We grounded the work in authentic service experiences, language, and visuals that resonate with those who\u2019ve served. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wennet.wbdvlpmnt.com\/?page_id=935\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KP Veterans Growth Campaign | Jason Wennet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-935","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=935"}],"version-history":[{"count":304,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/935\/revisions"}],"predecessor-version":[{"id":4268,"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=\/wp\/v2\/pages\/935\/revisions\/4268"}],"wp:attachment":[{"href":"https:\/\/wennet.wbdvlpmnt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}